Blog Archive MBA News Whartons Solution for Subpar Writing

Blog Archive MBA News Whartons Solution for Subpar Writing The University of Pennsylvania’s Wharton School, often stereotyped as a “quant school” or “finance school,” has decided to get proactive about improving its students’ writing skills. The Daily Pennsylvanian  notes that, while quantitative analytic skills are highly sought, employers also value strong writing and communication skills, areas in which business students often fall short. Wharton’s new writing component seeks to remedy this oversight by requiring all first-year MBA students to complete a noncredit online course on a pass/fail basis, taken in conjunction with the “Management Communication” course. In addition to being an essential long-term asset for developing robust business communication skills, the ability to articulate ideas and write persuasively will get you ahead in the business school application process. Take a look at our Monday Morning Essay Tips series for advice on what many schools look for in an applicant’s essay and personal statement. Share ThisTweet News University of Pennsylvania (Wharton)

Peter Singer An Animal Rights Activist - 889 Words

Peter Singer is one of Harriet s professors at her college, whom treats her very respectfully, except for the fact that he fully believes in terminating the life of anyone diabled as if they were not human. However he is an animal rights activist, making him seem like quite somewhat of a hypocrate. Dispite his immoral opinion he makes an understandable arguement, that I feel leans to somewhat of survival of the fittest. b) If only the typical bodied see them as suffering, does that mean that they truly are? As humans we see that living outside in the wilderness in dangerous and uncivilized, but does that mean that all animals will thrive if forced to live our lifestyle? As we can see, humans are obviously negatively disrupting their lives. What really got to me was when Harriet was being interviewed and maked a point to avoid the question about her professor. How can he put so much value on an animals life and so little on a human life? (pg203) Another part that seemed to really bother Harriet was that he was using his atheism as an excuse, to why he believes the things he does. I applude Harriet for determind and level-headed while dealing with such a politely stubborn man. c) Singer s comments are simply naive assumptions of which he truly has no background knowledge or experience. Even though he is paid to share such an ignorant belief with his students. Harriet believes that it is her lifes mission to combat that by spreading not only her voice but the voiceShow MoreRelatedThe Canadian Inuit And Animals For Supplies1038 Words   |  5 Pages For many of years animal activists have been trying to put a stop to all animal hunting, abuse, using animals for supplies. The problem with doing this is that it may effect a large amount of people who live off of these animals, in particularly the seal. The Canadian Inuit is a large group of people about 46,000 people as an estimation, that use seals as a multi source. The Canadian Inuit use the seal for a source of cash through fur sales, they used the seal for meat, and once used seal forRead MoreExplain the distinction Jean Grimshaw makes between misogyny and philosophically significant ‘maleness’ of philosophical theories.999 Words   |  4 Pagestheories. 2. What reasons does Peter Singer give for his view that ‘differences between humans and animals’ are irrelevant to considerations of the moral ‘equality for animals’? Peter Singer explores the moral considerations when taking into account the equality of nonhumans. The fundamental principle of equality is that the interests of all individuals are of equal value, no matter who the individuals are. In this case, Singer is discussing nonhuman equality. Singer argues that if a being suffersRead MoreAnimal Research : Is It Human Or Inhuman?1100 Words   |  5 PagesAnimal research in psychology is a controversial issue that has raised many questions on whether it should be allowed Is it human or inhuman? Peter Singer, a bioethicist, views animal research as a form of discrimination and for the most part useless in findings. Singer believes that animals and humans are not very different from each other; hence, asking why not test on humans too if it is okay on animals? On the other hand, R.G. Frey, a professor of philosophy, argues that animal research shouldRead MoreEqual Rights for Animals in Peter Singer’s Article, All Animals are Equal652 Wo rds   |  3 Pages In Peter Singer’s article, All Animals are Equal, Singer claims that animals deserve the same equal rights and respect that the human lives get. His strongest argument is defined by all animals, human or non-human shall be defined as equal. Singer makes some very strong arguments within his article, but I feel some of his statements are humanist. As an animal lover and mother to two pets, I disagree that not all animals or living things endure the same amount. However, I do agree that animalsRead MoreAnimal Rights Vs Peter Singer825 Words   |  4 Pages but can they suffer?† Vicki Hearne, animal trainer and author of What’s Wrong with Animal Rights, and Peter Singer, author of The Animal Liberation Movement, relate humans to other living beings. Although, both Hearne and Singer share some similarities towards animal rights their perspective towards animal suffering differ in definitions and qualities of suffering. Hearne and Singer link animal suffering to human connection with other living beings. Singer defines suffering as inequality statingRead MoreAnimals Used in Research1458 Words   |  6 PagesThe topic that I am choosing to examine for my paper is about animals that are used in research and the rights they they do or do not have. The reason that I chose this particular topic is because that it is a topic that is very significant to me. I am currently going to Delaware technical Community College to become a Veterinary technician. My lifelong dream has always been to help and save animals, Any creature great or small animals used in research, mistreated, neglected and abused is not somethingRead MoreSingers Distinction Between Sentience and Self-Consciousness1950 Words   |  8 Pagesto sense. They saw and felt the oppressive nature of the whites treatment against them and reacted. However, the innate things such as trees, animals, both human and non-human do not have expressive ability that people can understand. Rights activist people and groups continue to eli cit mixed reactions due to their call for fair treatment of such animals. Sentience and self-consciousness It is difficult to realize the latent prejudice in the personal attributes towards particular groups untilRead MoreAnimal Rights And Human Rights1627 Words   |  7 Pages Animal rights is a very controversial topic in today’s world. This controversy began back in 1975 when Peter Singer’s novel Animal Liberation was published. In the book, Singer explains the issues we still face at the top of animal protectionism today. Although Singer and his theories enlightened a lot of people of animal protectionism, he actually did not start the animal rights debate. People started questioning the status of animals all the way back to ancient Greece. Some people in these timesRead MoreAnimal Experimentation And Animal Testing1261 Words   |  6 Pagesand against animal experimentation. The report begins with an introduction briefly outlining what animal experimentation refers to, introducing the three perspectives and highlighting the intention behind this investigation. The report then explores the positive and negative medical aspect of animal experimentation stating that it has resulted in vital vaccines benefitting both humans and animals, but also accepting it is not always reliable. The advantages and disadvantages of animal testing onRead MoreAnimal Testing: a Cruel and Inhumane Way881 Words   |  4 PagesAnimal Testing Mariana Alexandra Anaya Martà ­nez Universidad del Valle de Mà ©xico Additional language to Spanish III Dinorah Rodriguez November 12, 2012 Right now, millions of animals are locked inside cold barren cages in laboratories across the world. They languish in pain, ache with loneliness, and long to roam free and use their minds. Instead, all they can do is sit and wait in fear of the next terrifying and painful procedure that will be performed on them. Animal testing is cruel

ACT Score Comparison for the Southeastern Conference

Current Issues Paper and Class Handout - 861 Words

CURRENT ISSUES PAPER 1 Buddhism REL/133 Week 5 Elton Shaw March 17, 2015 Instructor: Susan Cameron CURRENT ISSUES PAPER 2 Intro As one of the most popular religions in the entire world, Buddism is believed to be originated by Siddhattha Gotama, also referred to as Siddhartha Gautama, 2500 years ago in Northern India (Religious Tolerance, 2015). More than 75% of its followers are from the Far East. Burma, Korea, Japan, China and Sri Lanka are places where Buddhism is commonly†¦show more content†¦However, in state of non-being is referred to as ‘sunya’ in Buddhism and ‘moksha’ in Jainism. Modern World Challenges At the turn of the 19th and 20th centuries, new opportunities, as well as challenges, needed to be addressed by Buddhism as a religion. Cultural and religious patterns were being affected and across regions at the expense of the pre-modern Buddhist world (Encyclopedia Britannica , 2014). Westernization began to settle in a lot of Buddhist countries due to conquests. Economic, political, cultural and religious influence from the west was becoming heavy. All across Asia the everyday life and thoughts of Buddhist communities became infused with notions of socialism and liberal democracy, modern rationalistic and scientific thinking and modern capitalistic economies. Also, Buddhism, as a religion started to reappear in communities it previously flourished many years ago. Buddhism rapidly moved into the west and prospered with new developments, which energized the Buddhism religion back in Asia (Encyclopedia Britannica , 2014). Women In Buddhism Women have fully been permitted to participate in a religious community since the early days of Buddhism. But they were bound by restrictions, since they’ve typically been look upon CURRENT ISSUES PAPER 4 as being inferior to men (Buddhist Studies, 2008).Show MoreRelatedThe Human Service Program Essay1090 Words   |  5 Pages I also learned that the Human Service Program can be just a stepping stone for most of the jobs out there and how much need there really is for this field. The skills I possessed prior to the course that were strengthened during participation in class would have to be hoe respected social workers are. I have to say I respected my therapist immensely. I can say we didn’t always agree on everything, but there was a mutual respect factor. I believe I would not be where I am without my therapist.Read MoreWorkplace Challenges1570 Words   |  7 Pages 1 Workplace Challenges: A Review of Current Stressors, Anger Management, and the Developement of Coping Techniques Dwayne Adams Metropolitan Community College This paper was prepared for HMRL 1010 5B Human Relationship Skills Spring 2012-13 FORT OMAHA Campus Instructor, Melinda J. Classen, M.S. SECTION C: WORKPLACE CHALLENGESRead MoreBanking Course Outline1060 Words   |  5 PagesCarleton University Course Outline COURSE: TERM : PREREQUISITES: CLASS: Day Time: Room: LAWS 3206 A – Banking Law Fall 2010 Department of Law LAWS 2003 [1.0] (no longer offered) or LAWS 2202 or BUSI 2601 Fridays - 11:35 am - 2:25 pm Please check with Carleton Central for current room location Sam Schwisberg INSTRUCTOR: (CONTRACT) CONTACT: Office: Office Hrs: Telephone: Email: Loeb C476 Fridays immediately following class as needed 613-740-1965 samuel.schwisberg@redcross.ca StudentsRead More1.1 Outline Current Legislation, Guidelines, Policies and Procedures Within Own Uk Home Nation Affecting the Safeguarding of Children and Young People.672 Words   |  3 Pages1.1 outline current legislation, guidelines, policies and procedures within own UK home nation affecting the safeguarding of children and young people. There are many policies and procedures within the UK that outline the current legislation and guidelines to help with safeguarding children and young people. The Children Act 1989 The integral part of this act is to maintain the child is at the forefront of decisions; the best option in relation to the child’s welfare will be taken into accountRead MoreThe Effects Of Gender, Race, And Class1469 Words   |  6 Pageseffects of Gender, Race, and Class as shown in Tv shows This section of this paper, I will use three TV show to highlight the issues of Gender inequality in America, and how this affects us not only economically but, also the political side of Gender Inequality. In addition, I will explain the unchallenged culture of male dominance in a leadership position while excluding women who are work twice as hard working as their male counterpart. The word race is a big issue, but I will explain how it mostlyRead MoreSchoology Essay Example1454 Words   |  6 Pagesenroll: MS5RD-SC5WT Course Description According to the College Board ® Course Description: â€Å"AP ® Seminar is a foundational course that engages students in cross-curricular conversations that explore the complexities of academic and real-world topics and issues by analyzing divergent perspectives. Using an inquiry framework, students practice reading and analyzing articles, research studies, and foundational, literary, and philosophical texts; listening to and viewing speeches, broadcasts, and personal accounts;Read MoreHdfs 145 Syllabus4333 Words   |  18 Pagesone half hour before and will stay after class until all students are gone, or you may make an appointment with her. Go to this website: https://ntweb11.ais.msu.edu/aas/ Because of advising responsibilities, she is not available for walk-in appointments and she cannot take phone calls from students. She HATES playing â€Å"phone tag†, so please do not try to leave phone messages in her office! Undergraduate Learning Assistants who will be helpin g with this class: Abbey Feldpausch feldpa62@msu.edu KeepsRead MoreComm 215 Syllabus Essay1466 Words   |  6 Pagesto distinguish between interpretive and analytical writing while using the writing process and specific rhetorical strategies to develop position and persuasion essays and a case study analysis, and learning teams will prepare an applied research paper. The course offers exercises for review of the elements of grammar, mechanics, style, citation, and proper documentation. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies containedRead MoreI Am Writing At The Spring 2015 Semester Of Mrs. Miller s Engl 112 Dual Enrollment College1577 Words   |  7 PagesViews in Context. I also used Academic Search Complete and a variety of sources from the Gale Publishing Group. 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The Marketing Is a Vast Concept Which Witnesses the Assemblage

Question: Discuss about the Marketing Is a Vast Concept Which Witnesses? Answer: Introduction Certain circumstances compel the individuals to expose certain behavioural conduct. Customers can be accounted as a categorization of the individuals. Conjunction of both the sentences results in the establishment of the fact that customers possess individual likes and dislikes (Schiffman et al. 2013). Appropriate application of these likes and dislikes at appropriate places enhances the purchasing power of the customers. Along with this, attempts undertaken by the companies and organizations, to provide quality services influence the purchasing decisions of the customers. Herein, the decisions become an essential part of the behavioural conduct of the customers. This essay, from the perspective of a marketing officer speculates the consumer behaviour within the business environment through the application of the public policy. Discussion The following is an in-depth presentation of the dynamics of consumer behaviour in a question-answer format. Possession of expertise as a marketing officer projects the justification behind the presentation of the report. The main objective of this question-answer is to conduct a market survey regarding the phases of transformation in the behaviour of the customers from the era of 2008 till the present age. Improvement in the marketplace At the first instance, beautification of the market environment would create a good image in the minds of the customers. Attractive entrance generates an urge within the customers to enter and explore the marketplace (Solomon 2014). On the contrary, keeping the entrance of the marketplace simple might not attract a large number of customers; however, it would attract the customers belonging to the middle class. Viewing it from the other perspective, customers, preferring simplicity would definitely visit the marketplace. As a sequential step, maintaining quality of the products would influence the purchasing decisions of the customers. As a matter of specification, it would align with the passion of the customers to possess branded products (Kardes, Cronley and Cline 2014). Within this, conducting market research would prove beneficial for the company in terms of gaining an insight into the products previously in demand within the market and the customer approaches towards the levied products and services. Apart from this, gifting innovative quality products to the customers would assist them to take right decisions in terms of selecting the right product. Exposure of conscious approach towards the needs, demands and requirements of the customers would add to the roles and responsibilities of the marketing officer (Cypryja?ski, Grzesiuk and Rudawska 2016). Happiness and satisfaction of the customers would simultaneously provide satisfaction to the personnel in terms of providing quality products and services to the customers. Herein, the role of the marketing officer attains prime importance. Right to information for the customers The marketing personnel, such as marketing officer, are entrusted with the responsibility to convey right, authentic and valid information to the customers. For this, proper communication channels needs to be adopted. Typical example is the social media. However, mostly it is seen that the companies and organizations make false promises at the time of advertising the products and services. This adversely affects the purchasing power of the customers (Huang et al. 2015). Absence of proper access to the communication channels deprives the customers of quality and branded products. Along with this, biasness with the customers acts as a deviation from the duties that the marketing officerare entitled to follow. Herein, the behavioural parameter attains a negative tone. All these aspects aggravate the complexities of the buyers in terms of exercising their buying power and decisions. In order to attain the top-most position in the rat race, most of the personnel exert illegal force upon t he buyers. The intensity of this issue grips the buyers within a fear, which limits their buying power (Ramsay, Wagner and Kelly 2013). Negligence towards the needs of the customers for attaining power snatches away the basic rights that the customers possess as an individual. Right to Information is one such name, which enables the customers to attain justice upon being victimized of levying incorrect information. Viewing it from other perspective, negligent attitude towards these issues nullifies the role of the customer service personnel. The major drive behind this is the absence of quality service. Opportunities of compensation and reimbursement This question acts as an address to the previous question. Speculation of the earlier phases, there were no forums, where the customers could approach (Horner and Swarbrooke 2016). This reflected a negative tone towards the performance of the marketing officer. However, deprivation of the customers in terms of obtaining quality products necessitates the need for development of the forums. In the modern age, there are many redressal forums, where the customers can appeal for suits or claims in terms of lost honour, justice and respect. Delving deep into the issue, there are many benefits, which the customers can enjoy in case of being victims of the quality products or other marketing issues. However, there still exist some loopholes in the functioning of the redressal forums and courts. As a matter of specification, there are no such benefits for the customers belonging to the customers belonging to the lower income group. Countering this, there are some benefits, however, their numb er is very few (Erevelles, Fukawa and Swayne 2016). In this respect, the action of promise as mentioned in the proposed question is contradicted. Risk factors of the customers The scarcity of redressal forums for customers aggravates the intensity of the risk factors. Viewing it from the other perspective, few number of customer redressed courts increases the tendencies of pressurizing the customers belonging to the lower income group. Exposure of negligence in this direction adversely affects the purchasing power of the customers. Along with this, it also stalls their well-being. Herein, lays the adoption of illegal means by the marketing officer for carrying out transitions with the associate partners. This practice reflects the non-compliance to the competition policies, which omits the transparency within the transactions, deals and trades (Pappas 2016). The issue attains the tone of concern in terms of online transactions, where the safety and security of customers personal data is lost. Hacker intervention, mails and friend requests from the strangers spoils the true purpose of internet marketing. These issues generate a fear within the minds of the customers, which restricts them from shopping online. In order to avert these kinds of situations, the marketing officer need to adopt security software, which would automatically detect the virus and hacker intervention. Installation of these software in the customer profile would ensure the safety and security of the customers personal belonging. Safeguarding the privacy of the customers data and belonging restores the faith and assurance in terms of online shopping (Vinerean et al. 2013). Strategic vision towards complying with the marketing legislations would help the personnel to indulge into fair trade and transactions with the contemporary brands. Emerging successful in this direction adds value to the roles and responsibilities of the marketing personnel. Marketing programs of non-profit organizations The name non-profit indicates their functionality of serving the human mankind. The prefix non relates to the action of bestowing quality products to the customers, instead of blindly following the contemporary brands in the rat race. Countering this, the non-profit organizations envision the happiness and satisfaction of the customers for achieving success in the marketplace. The means with which the personnel of the non-profit organizations satisfy the customers are the civic centres, museums and health care programs (Goh, Heng. and Lin 2013). In the civic centres, development of the courts helps the customers to get justice for being victims of false promises and deceives by the local shopkeepers. Providing attractive facilities and access to the customers belonging to the lower income groups would help the personnel to enhance the societal existence of these isolated and neglected people. Along with this, advertising innovative quality products and services at cheaper rates attra cts large number of customers. Organizing exhibitions help the personnel of the non-profit organization to gain an insight into the specific tastes and preferences of the customers. Apart from this, putting the products and services on the social media and websites portals escalates the sales revenue for the non-profit organizations (Ashley and Tuten 2015). This escalation pushes the profit margin. This type of transactions is devoid of any competition, as these activities are solely conducted for the purpose of aligning with the needs, demands and requirements of the customers. Organizing healthcare programs also helps the personnel to ensure the well-being of the customers. Providing free entrance for the lower strata of society in these programmes adds to the roles and responsibilities of the personnel in terms of improving the quality of living standards of the customers. Customer complaints Humans tend to blame others for the losses that they face in their lives. This blaming usually lacks the speculation of the events in terms of their own faults. However, attachment of the concept of marketing in this context, results in the projection of the fact that, it is usually the fault of the marketing officer in terms of levying improper quality products or conveying incorrect information to the customers (Kotler et al. 2015). The speculation of self-performance can be related to the action of self-evaluation. Discovery of the fact that the customers are at fault, results in the realization regarding improper application of the buying power. On the contrary, blaming others for their faults projects the appropriate application of the buying decision. The action of complaints attains the connotation of success and failure. Achieving success in proving the opposite person as the real culprit enhances and upgrades the behavioural conduct of the customers. On the contrary, achievi ng negative outcomes in terms of blames attaches an interrogative parameter to the buying decisions of the customers. Consistency in this blaming makes the customers aware in terms of their future purchases (Delafrooz, Taleghani, and Nouri 2014). As a matter of specification, they conduct researches and surveys, prior to the purchases for averting these kinds of shameful incidents. Within this, rational and conscious approach of the personnel influences the customers regarding their choice of the products. In view of these issues, market survey makes the customers aware of the products in demand within the market, which mitigates the instances of blaming. Market discrimination At the first instance, discrimination does not go side by side with the aspect of marketing. Marketing is a vast concept, which is for the whole of public domain. However, speculation of the facilities available to the immigrants in terms of marketing reflects the fact that discriminations persists. As the immigrants suffer from identity crisis, the marketing officers intend to shed off their responsibilities in terms of catering to the needs of the immigrants (Schiffman et al. 2013). Even the elderly people are not spared. There is a lack of quality services for the old age customers, which adversely affects their buying power. Absence of quality products and services deprives these customers from the passion of purchasing branded products. Maintaining frequency in the execution of activities such as family planning programs, diet plans and health care programs, acts as a wider platform for customers from all walks of life to involve in the marketing activities. This widens the buyi ng power of the customers. Advertisements Advertising the newly launched products to the customers through proper communication channels make them aware of activities undertaken by the marketing personnel, such as the marketing officer. Adherence and compliance to the safety of the customers help the personnel to get large scale customer satisfaction (Solomon 2014). Within this, transmitting false information adversely affects the purchasing decisions of the customers. False promises and deceives stains the individuality of the customers. Execution of the evaluation process helps the personnel to detect the transmission of deceptive information to the customers. Along with this, the customer approaches towards the transmitted information also indicates the presence of faults within the advertisements. Regular surfing of the social networking sites by the personnel mitigates the instances of misleading and deceptive advertisements. Adopting the means of survey and feedback makes the personnel aware of the customer approaches towards the advertisements (Kardes, Cronley and Cline 2014). Exposure of conscious and rationalistic attitude in this regards helps the personnel to ensure the safety, security and wellbeing of the customers. Moreover, levying proper and correct information to the customers preserves the sanctity, heritage and culture, which is being celebrated from the ancient period. Endorsement of the standards by the statutory bodies into the strategic actions is assistance in terms of preserving the values, culture and tradition of the civilization. Adoption of modern and technologically advanced machines results in the development of the developing countries. Organizing community services in a wider platform helps the personnel to bridge the gap between rich and poor (Cypryja?ski, Grzesiuk and Rudawska 2016). Depiction of the everyday scenes and characters in the advertisements helps the people to detect similarities with their lives. This helps in the achievement of large scale customer satis faction. On the other hand, projection of vulgar and obscene scenes relates with the tag of anti-social activities, which contradicts the true purpose of marketing. Moreover, it diminishes the value of awareness in the phrase, caveat emptor (Huang et al. 2015). Conclusion This essay emerges successful in providing an insight into the customer behaviour from the perspective of a marketing officer. Reference to the marketing issues enlivens the projection of behaviours by the customers. Herein, lays the appropriateness of the term market environment. Public policy relates to the attempts of the statutory bodies of law in terms of preserving the basic rights possessed by the customers as individuals. Conjoining these points, policies can be considered as an integral part of the marketing legislations, which enables the personnel, suh as marketing officer to cater to the specific, needs, demands and requirements of the customers. Exposure of rational and conscious attitude in this direction enhances and upgrades the behavioural conduct of the personnel, especially the marketing officer. References Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Cypryja?ski, J., Grzesiuk, A. and Rudawska, E., 2016. The Behaviour of Inexperienced Buyers in Buy-It-Now Online Auctions. InSelected Issues in Experimental Economics(pp. 299-309). Springer International Publishing. Delafrooz, N., Taleghani, M. and Nouri, B., 2014. Effect of green marketing on consumer purchase behavior.QScience Connect, p.5. Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the transformation of marketing.Journal of Business Research,69(2), pp.897-904. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), pp.88-107. Horner, S. and Swarbrooke, J., 2016.Consumer behaviour in tourism. Routledge. Huang, Q., Chen, X., Ou, C.X., Davison, R.M. and Hua, Z., 2015. Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e?commerce institutional mechanisms.Information Systems Journal. Kardes, F., Cronley, M. and Cline, T., 2014.Consumer behavior. Cengage Learning. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying behaviour.Journal of Retailing and Consumer Services,29, pp.92-103. Ramsay, J., Wagner, B. and Kelly, S., 2013. Purchase offering quality: The effects of buyer behaviour on organizational supplying behaviour.International Journal of Operations Production Management,33(10), pp.1260-1282. Schiffman, L., O'Cass, A., Paladino, A. and Carlson, J., 2013.Consumer behaviour. Pearson Higher Education AU. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66.

Internationalization and Global Expansion of Westfarmers limited

Introduction The company overview Westfarmers Ltd is amongst the biggest retail chains in Australia. The company was established in 1945 with the objective of providing consumers with high quality and reliable products that met their aspirations of getting value for their money. Because of the firm’s concerted efforts, it achieved exceptional growth and is now amongst the largest listed retail firms and employers in the country.Advertising We will write a custom report sample on Internationalization and Global Expansion of Westfarmers limited specifically for you for only $16.05 $11/page Learn More Currently, the firm is highly diversified offering varying products and services to its consumers (Westfarmers, Limited, 2012). Presently, the company’s main objective is to increase its brand awareness within the Australian market and establish itself in the international market. In addition, the company aims to establish and increase its brand loyalty in major Asian emerging markets such as India and China. The main reason why Westfarmers limited is planning to expand and establish into the Indian and Chinese markets is to increase its global market share. Currently many retail chains are expanding globally, particularly in the emerging economies because of the massive potential they provide in terms of constantly increasing demand for consumer goods (Westfarmers, Limited 2012). The reason why India and China continue to remain the major targets for international expansion is the immense potential for rapid economic growth and rise in consumer spending. Currently, the two countries hold the world’s largest and fastest growing middle-class with constantly increasing spending patterns on consumer products. Rapid economic growth and easy availability of natural and human resources at lower costs will enable the firm to operate at low-cost, thereby increasing its competitive advantage. This paper will analyze the inter nationalization policy of Westfarmers Ltd with the basic objective of answering the crucial issue of what strategies it will have to adopt and what actions it will have to take in becoming a major player in the global market. This question will be best answered by deciding and justifying the paths that the company will take while working towards achieving success in relation to its positioning, use of resources and effectively functioning within the institutional frameworks of its chosen businesses in the new markets.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main objective of this report lies in making the right recommendations that will ensure successful implementation of short and long term strategies in order to increase its market share and thus to achieve financial success in a highly competitive globalized business environment. Situation analysis Company analysis Westfarme rs limited is a publicly listed Australian company specializing in retail chains including super markets and chain stores. In meeting up with its international expansion plans, the company intends to increase its brand awareness and to establish and increase its brand loyalty in major Asian markets such as India and China. Given that the global retail industry is slated to grow exponentially in the next five years, it is beneficial for Westfarmers to expand into China and India, which are currently the fastest growing economies providing massive potential for firms to tap the growing markets in these countries. In Australia, Westfarmers’ market share is robust with expected growth of 1.67% annually and this growth in its market share is driven by the popularity of its brands particularly among the middle-income earners. Westfaarmers has demonstrated exceptional financial results, which is evident from the financial numbers in its balance sheet and financial statements provide d in the Appendix to this paper. It is pertinent to note in this regard that the economies of China and India are also growing very fast because of the increasing size of the middle class that are now having greater disposable incomes to spend on consumer goods. Westfarmers limited is in a strong position to tap this huge potential and grab a larger share of these markets. Westfarmers will use its brands in meeting the demands of the growing middle class in these countries, particularly for consumer goods and once it becomes popular it can hope to become a leader in the retail market. However, the retail industry is highly competitive and volatile because of the presence of major global brands as well as well established local brands, which means that Westfarmers will have to operate in a highly competitive environment (Rawski, 2011).Advertising We will write a custom report sample on Internationalization and Global Expansion of Westfarmers limited specifically for you for only $16.05 $11/page Learn More Although retail markets in China and India are growing, they are being tapped by many other international retail chains (Aulakh Kotabe, 2007). Nevertheless, if Westfarmers is able to make a strong presence in these markets, it will generate over ten billion dollars of revenues in the next five years. Competitor and industry analysis Porters Five Forces The Porters Five Forces model is highly useful in understanding the competitive environment in which Westfarmers will operate in the new markets (Porter, 2000). Customers will have greater bargaining power because Westfarmers products can easily be substituted by products offered by other retailers, meaning that the company’s position is weakened because of these circumstances. The bargaining power of suppliers is not very high because of the large numbers of companies that strive to supply consumer goods at the lowest possible prices. It is very easy for Westfarmers to swit ch and change its suppliers if their products or services are not in keeping with its expectations. At the same time, it has to be provided that despite the presence of large numbers of suppliers it is not practical to change them frequently (Dunning, 2003). The threat of new entrants is very high in the retail industry, which is why Westfarmers will have to go into additional cost to maintain its brand loyalty and promote new products. Competitive rivalry in the retail sector is very high in view of the large size of the operators and their ability to enter new markets (Wernerfelt, 2009). SWOT analysis The SWOT analysis allows for determining the company’s internal strengths and weaknesses, thus providing a basis to work towards removing the weaknesses and making the strengths stronger. In addition threats and opportunities are identified, which allows for the framing of appropriate proactive policies to achieve organizational goals (Davies Ellis 2000, p.1190). The biggest strength of Westfarmers is its market leadership, which allows it to have unparalleled competitive advantage and a strong basis to go ahead with its globalization strategy. It’s already diversified structure allows it to alter its product mix in meeting customer expectations, which results in enhanced sales. The company’s differentiation policy clearly demarcates its products from its competitors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Staff members are highly skilled and enjoy shared values, which lead to common goals. In addition, Westfarmers enjoys an excellent reputation in Australia because it has consistently provided value to customers (Belin Pham, 2007). A major weakness of the company is that its differentiated strategy is not effectively communicated to consumers. The company distribution channels have not yet fully developed to allow speedy delivery of the products to the consumers. Sometimes, the company’s business model is not adaptable to the changes that might take place in the market particularly in hard economic times when smaller formats may be preferable to the consumers (Porter, 2000). Westfarmers has several opportunities because of the fact that its target market is the largest segment demographically and the growth in the disposable income among the middle class appears to be high. In addition, Westfarmers’ expansionist strategy ensures its absorption and mergers with companie s that offer direct competition (Porter, 2000). Westfarmers has already established strong and long-term relationship with the suppliers thereby reducing most of the supply costs. Therefore, clients’ dependency hitherto established and developed is another opportunity for the Westfarmers management to thrive. Threats for Westfarmers have surfaced by way of the ability of smaller competitors to enter the market with lesser investments, while being able to erode its customer base. In addition to the threats of new entrants, small and medium sized firms and larger corporations offer substitute products. The declining revenue because of such developments may affect the company expansion strategy. China and India, where Westfarmers plans to expand do not have a stable regulatory In addition, the firm is planning to invest in countries with structure, which means there is risk in making such huge investments. The expansionist strategies Westfarmers is a highly diversified company a nd therefore requires strong corporate strategy to expand into the international market. The diversification is in both product and in operations. The company started with a single product line and operation. However, by 2010, the company has diversified into various business operations offering numerous product and service lines. The Westfarmers expansion strategy will enable the firm diversify into more product line as well as the market as the international markets will offer more opportunities for growth and development. The corporate strategy applied by the company Westfarmers is using related corporate strategy where the company is using its operations to expand and remain competitive into the market. Since the company was already in the retail and related industry, the major issue in the corporate strategy is how to put together its operations to boost its combined performance, leverage its value chain fits and establish its investment priorities. The company will use its lon g-term trends in its expansionist strategies including takeovers mergers and acquisitions. Besides its organized franchise strategy, the company is efficient in its value chain management. The company products are distributed to the franchisees stores within the shortest time possible before its competitors. The way the company manages its distribution channels add value and make the corporation be more competitive. The business level strategy applied by the company Even though the company is selling similar merchandise, the products are highly differentiated making the Westfarmers’ products unique and attractive in the market. In essence, the Westfarmers’ products are differentiated from the competitions in terms of price and appearance. Westfarmers ensures that all the products needed by the customers are present in their stores and offer value to the customers. With technological advantage in operations, the company offers products at low cost. In other words, the c ompany products are affordable and are of high quality compared to the competing products. In addition, the company first position in the industry has enabled its products to be sold globally particularly on new markets. The innovativeness in the product line has also increased the company competitiveness in both domestic and international markets. The company functional and entrepreneurial strategy Westfarmers is taking any opportunity to market its products or introduce its products into the market. The company is taking advantage of its efficient supply chain management and distribution to ensure that its products reach the market. In fact, the company well developed supply chain and distribution increases its competitive advantage. The firm uses its supply chain and distribution functions to expand quickly into the new market. The international expansion strategies Westfarmers is dedicated to provide international clients with the best products that would give them the best usab ility experience. The peripherals and services have driven the company to open up its operations in the major emerging markets particularly in China. Westfarmers expansion approach is to create a balance between its exceptional capability to devise and build up its own products that would provide its clients the best qualities that they are looking for and offering solutions to their needs. Together with other expansion policies, Westfarmers keeps on developing and advancing the stage for retailing innovative products as well as offering the best quality and standardized consumer products all over the globe. As a result, the company is planning to open up its operations in China due to the fast growth in GDP and the larger market (Alfaro et al., 2004). Currently China economic growth is surpassing that of US and Japan making the country attractive for consumer product investments. The growing global consumer products market is an opportunity for the company particularly in countries like China, which is experiencing economic boom. Moreover, the huge population and increasing application of Westfarmers’ products by the middle-class generation offer a potential market. Moreover, the innovative capabilities of the company are another opportunity to introduce new products into this large market (Blomstermo et al., 2006). Besides economic growth and market opportunities, the international operations offer an opportunity for the company to produce commodities at low cost (Alfaro et al., 2004). The company’s Chinese subsidiary will operates at low wages compared to that in Australia. In addition, the operations in China will reduce the distribution cost thus enabling the company to offer its products at competitive prices (Chen Mujtaba, 2007). The Chinese subsidiary is strategically located to serve and meet the demands of the locals. In essence, the company is taking advantage of the benefits the foreign country offers towards its operations while ret aining its technological aspects (Anders, 2008). The country operation advantages include the cost of factors of production such as labor cost, factor endowment such as availability of supplies as well as the reduced distribution costs. The technological aspects that the company has to retained include research and development along with the defining managerial procedures (Chen Mujtaba, 2007). Therefore, the company has to come up with an expansion strategy that will ensure the realization of the goals. Various expansion strategies are available to the firm to establish and position within the international market. Entering into the international market comes with increased costs and risks. Therefore, firms must be critical while deciding on the international market entry modes. Firms, while expanding into the international markets can apply several strategies. However, for retail companies such as Westfarmers, franchising, joint ventures and utterly held auxiliaries will be the mo st appropriate. Franchising Westfarmers can utilize the business knowledge of other retail chains acting as a franchisee in host countries to expand the company’s business activities. In this strategy, Westfarmers is supposed to provide capital, technical skills, and business expertise. The firm can use this mode in countries where there is uncertainty in political and economic conditions as in the case of China (Arregle et al., 2006). The uncertainty in the foreign markets makes this mode of entry more suitable for retail chains. The major advantage of this mode is that the company does not need to bear the costs and risks related to development and entry into the new market (Aulakh Kotabe, 2007). The cutback in overheads and threats allied to charters enlarges the corporation’s efficacy in searching for the fresh marketplace. However, the corporation will hardly have any power over the trade dealings mostly where the by-laws call for the businesses to observe the em inence ideals. Moreover, in the circumstances that the franchisee does not strictly obey the agreed rules and regulations, the firm can easily fail in this strategy. Joint ventures This is the most commonly used entry mode by firms including retail chains all over the world (Arregle et al., 2006). The entry mode requires that the Westfarmers form an alliance with similar firm in the foreign country in order to attain the greater position in the market. In most cases, the joint venture involves equal share of costs and benefits (Blomstermo et al., 2006). Nevertheless, the businesses functions as well as operations are regularly detached from the company control. Moreover, the supervisory tasks are analogous and mutual by each corporation. In order to achieve stringent direction and have superior allocation entitlements, Westfarmers will have to devote additional finance to the mutual schemes. The advantage with this entry mode is that risks and costs are shared (Arregle et al., 2006) . In addition, Westfarmers would gain market knowledge from the joint venture firm as well as explore the foreign market with the help of the other firm with political and economic issues put into consideration. With little regard to the conflicts that might arise from the joint venture, Westfarmers take advantage of the local firm’s capability of influencing the local government to allow the company to enter, establish, and dominate the markets. Utterly held auxiliaries This is the best entry mode for the Westfarmers. Utterly held subsidiary mean that the company will have total control of all its operations. In other words, Westfarmers will have to cuddle a hundred percent allotment of the far-off units. For the firm to own a subsidiary, Westfarmers must establish a new entity with full operations into this market or fully acquire an existing firm (Davies Ellis 2000, p.1190). The acquired firm must be well built within the industry. Westfarmers stand to gain a lot from thi s mode as the company can easily promote the products and services. However, there are increased costs associated with this mode of entry (Arregle et al., 2006). Recommendations Foreign investments in India and China are required to be made through the FDI (Foreign Direct Investments) route by making applications to the respective governments. Because the governments of these emerging economies are too eager to attract foreign investments, they have introduced speedy processes with negligible bureaucratic formalities. Mostly all approvals are given from a single window whereby the investing company can get all licenses and approvals from a single office. Once Westfarmers makes the financial resources available, the approvals to invest in India will be given within two months, after which the company is free to enter and purchase land and buildings and other infrastructure to initiate its expansion plans. It is important to note that entry routes into these countries for the purpose of doing business are very easy and convenient because both economies stand to gain because of the inflow of capital, which will lead to economic development and increase in employment opportunities. The entire process of getting the necessary approvals of establishing and setting up facilities in the two countries will not take more than three months. Entering into the international market comes with increased costs and risks. Therefore, firms must be critical while deciding on the internationalization. Critical analysis of the international expansion strategies will enable the firm establish and benefit from the international markets. The key areas to focus on while setting up business in China and India are land, buildings, infrastructure and availability of resources. Westfarmers will have to do a lot of sourcing of local merchandise, products and food items from within the given countries in complying with the tastes of local consumers. Setting up an effective framework for thi s will take four months because there will be a large number of products and items for which prior sourcing arrangements will have to be made by partnering with local producers and suppliers. Performing cost benefit analysis will go a long way in determining the extent of profitability Westfarmers will be able to achieve with its investments in China and India. The objective is to gain in a new market for which costs will have to be provided for research, cost of production, cost of marketing, wages to workers, costs of investments and other miscellaneous expenses. It is essential to conduct a thorough market research in order to get correct facts about the market and about consumer preferences so that appropriate marketing strategies can be framed for different consumer segments. Conducting market research and getting and applying its outcomes will take another three months, but this is essential for Westfarmers to get a correct picture of the environment in which it will operate. In essence, the company’s corporate strategy will have to be aligned with the market needs of the two countries, which will obviously be different for each region. The next step will be to leverage the value chains that fit well with the investment priorities of the company. This process will take another six months. For any retail company it is very important to frame a well organized franchise strategy because it plays a major role in making value chain management more effective. The next stage for Westfarmers will be to establish an efficient distribution system because international chain stores require implementation of specific techniques to remain competitive. The ways in which the company manages its distribution system will have an important bearing on its market position. Efficiency in value chain management will entail a great deal of competitive advantages for Westfarmers. This process will take four months after which Westfarmers can confidently commence its busi ness operations in the respective markets. The next stage in the business cycle will be the design and implementation of appropriate marketing strategies in order to attract customers. An appropriate positioning strategy will have to be devised by including the most efficient elements of product, price, promotion and place (markets). The objective will be to use the research outcomes in the best ways in order to survive in the competition, win a steady flow of customers in each segment and to retain loyal customers by constantly offering them value propositions for the purchases they make in Westfarmers stores across the country. Designing and implementing the marketing strategy for different market segments can be quite tricky, particularly for retail companies because of the intense competition in the sector whereby customers can switch stores with the slightest provocation by way of being attracted by the propositions of other operators or by being put off with even minor deficie ncies in service. Overall, the implementation of marketing programs will take two months after which their outcomes will begin emerging in terms of customer visits to the stores. Therefore, in these 24 months, Westfarmers will be in a strong position to determine its future course of action in terms of future investments in the two countries. References Aiginger, K 2006, â€Å"Competitiveness: from a dangerous obsession to a welfare creating ability with positive externalities,† Journal of Industrial Trade and Competition, vol.6 no.3, pp.63–66. Alfaro, L, Chanda, A, Kalemli-Ozcan, S Sayek, S 2004, â€Å"FDI and economic growth, the role of local financial markets,† Journal of International Economics, vol.64 no.2, pp.113-134. Anders, P 2008, â€Å"Strategy antecedents of modes of entry into foreign markets,† Journal of Business Research, vol.61 no.2, pp.132-137. Arregle J, Hebert, L Beamish, P 2006, â€Å"Mode of international entry: the advantages of m ultilevel methods,† Management International Review, vol.46 no.5, pp.597-611. Aulakh, P Kotabe, M 2007, â€Å"Antecedents and performance implications of channel integration in foreign markets,† Journal of International Business Studies, vol.8 no.1, pp.145-175. Belin, J Pham, C 2007, â€Å"Global expansion: balancing a uniform performance culture with local conditions,† Strategy leadership, vol.35 no.6, pp.44-73. Blomstermo, A, Sharma, D Sallis, J 2006, â€Å"Choice of foreign market entry mode in service firms,† International Marketing Review, vol.23 no.2, pp.211-213. Chen, L Mujtaba, B 2007, â€Å"The choice of entry mode strategies and decisions for international market expansion,† Journal of American Academy of Business, vol.10 no.2, pp.322-344. Davies, H Ellis, P 2000, â€Å"Porter’s competitive advantage of nations: time for the final judgment?† Journal of Management Studies, vol.37 no.2, pp.1189–1213. Dunning, J 200 3, â€Å"Internationalizing porter’s diamond,† management International Review, vol.30 no.6, pp.5-13. Porter, M 2000, â€Å"Location, competition, and economic development: Local clusters in a global economy,† Economic Development Quarterly, vol.14 no.1, pp.15–35. Rawski, T 2011, â€Å"The rise of china’s economy.† Journal of Foreign Policy, vol.16 no.6, pp.732-746. Wernerfelt, B 2009, â€Å"A resource-based view of the firm,† Strategic Management Journal, vol.15 no.26, pp.2171–2180. Westfarmers Limited 2012, 2012 annual report, Westfarmers Limited In-house publishing, Portsmouth, Australia. https://www.wesfarmers.com.au/ Appendix Wesfarmers Ltd (WES) Balance Sheet Period Ending: 2012 30/06 2011 30/06 2010 30/06 2009 30/06 Total Current Assets 10911 10218 9674 9944 Cash and Short Term Investments 2279 1885 2705 3127 Cash 417 264 237 311 Cash Equivalents 112 97 85 79 Short Term Investments 1750 1524 2383 2737 Total Receivables, Net 2922 2704 2086 1893 Accounts Receivables – Trade, Net 1733 1506 1322 1279 Total Inventory 5006 4987 4658 4665 Prepaid Expenses 133 92 25 68 Other Current Assets, Total 571 550 200 191 Total Assets 42312 40814 39236 39062 Property/Plant/Equipment, Total – Net 9463 8302 7542 6912 Property/Plant/Equipment, Total – Gross 14248 12403 11158 9835 Accumulated Depreciation, Total -4785 -4101 -3616 -2923 Goodwill, Net 16097 16227 16206 16273 Intangibles, Net 4393 4353 4328 4365 Long Term Investments 677 1001 679 410 Note Receivable – Long Term 33 9 28 211 Other Long Term Assets, Total 738 704 779 947 Other Assets, Total – – – – Total Current Liabilities 10747 8722 7852 7561 Accounts Payable 5420 5059 4603 4054 Payable/Accrued – – – – Accrued Expenses 1035 954 – – Notes Payable/Short Term Debt 570 266 205 197 Current Port. of LT Debt/Capital Leases 1051 – 99 437 Other Current liabilities, Total 2671 2443 2945 2873 Total Liabilities 16685 15485 14542 14814 Total Long Term Debt 3881 4613 5049 5535 Long Term Debt 3881 4613 5049 5535 Capital Lease Obligations – – – – Total Debt 5502 4879 5353 6169 Deferred Income Tax – – – – Minority Interest – – – – Other Liabilities, Total 2057 2150 1641 1718 Total Equity 25627 25329 24694 24248 Redeemable Preferred Stock, Total – – – – Preferred Stock – Non Redeemable, Net – – – – Common Stock, Total 23286 23286 23286 23286 Additional Paid-In Capital 24 24 24 24 Retained Earnings (Accumulated Deficit) 2414 2119 1491 1024 Treasury Stock – Common – – – – ESOP Debt Guarantee – – – – Unrealized Gain (L oss) – – – – Other Equity, Total -97 -100 -107 -86 Total Liabilities Shareholders’ Equity 42312 40814 39236 39062 Total Common Shares Outstanding 1157.07 1157.07 1157.07 1157.07 Source: https://www.investing.com/equities/wesfarmers-limited-balance-sheet Wesfarmers Ltd (WES) Revenue Growth Year over year, Wesfarmers Limited has been able to grow revenues from A$54.5B AUD to A$57.7B AUD. Most impressively, the company has been able to reduce the percentage of sales devoted to cost of goods sold from 67.75% to 67.26%. This was a driver that led to a bottom line growth from A$1.9B AUD to A$2.1BAUD. This report on Internationalization and Global Expansion of Westfarmers limited was written and submitted by user Ellen Sharpe to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Create The Go-To Content Hub In Your Niche [PODCAST]

How to Create The Go-To Content Hub In Your Niche [PODCAST] Do you want to be known as the one-stop resource for just about everything pertaining to your niche? If you have a content hub, you can be just that. Today we are talking to Krista Wiltbank, the head of social media and the blog at GetResponse, an all-in-one online marketing platform. She has launched a content hub centered on marketing automation. She’s going to talk to us about what a hub is and how it differs from a blog, how to launch your own content hub, and how to maintain the hub once it’s launched. You’re not going to want to miss this episode! Information about GetResponse and what Krista does there. What a content hub is and an example of one that many listeners will recognize. Why a content hub is important and what type of information it includes. Factors that make a content hub launch a success. The process that Krista used to determine what needed to be included on the GetResponse content hub. A step-by-step approach to adding pieces of content to the hub, where to put it, and how to stay organized. How helps Krista and her team promote their content on social media. Tips for promoting webinars and other events. Thoughts on promoting infographics and how to optimize infographics for different platforms. How Krista leverages influencers and cultivates relationships that aid in content creation. The goals behind creating a content hub and the achievements that GetResponse has reached. Krista’s best advice for getting a content hub started. Links: Krista Wiltbank GetResponse Marketing Hub If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Krista: â€Å"A content hub is important because you are helping to broaden the educational aspect of that topic and bring in more content about the topic for general education purposes.† â€Å"We really wanted to bring all sorts of thought leadership behind marketing automation together under our roof.† â€Å"Plan a lot. Planning will take a very, very long time. Expect that from the beginning.†